🏠The Company

Rows is a Berlin-based company that offers a collaborative cloud spreadsheet platform designed to empower business and marketing users. Founded in 2016 by Torben Schulz and Humberto Ayres Pereira, Rows aims to revolutionize spreadsheet use by providing seamless integrations with cloud tools, AI-powered insights, and robust collaborative features. It supports native integrations with various marketing and business tools like Google Analytics, Facebook Ads, and LinkedIn, allowing users to easily import, analyze, and share data without needing complex plugins or coding skills

📝 Summary

Within less than 2 years, we helped Rows get 100k organic traffic per month and hundreds of free trials—all with just publishing on average 12 pieces of content We achieved that through a mix of net new content and updating existing content that underperformed.

🔴 Challenges

❌ Limited internal resources and no in-house content person

❌ Limited content creation capacity as they didn’t have anyone dedicated to creating content

❌ Needed an experienced partner to outsource a significant amount of content production

❌ No editorial processes, SOPs, and proper (content writer) training and onboarding

❌ Started running out of topics and needed a strategic compass for content marketing

Rows already had a great marketing going on led with the in-house team but they didn’t have anyone internal who could manage the content strategy and content creation. They didn’t want to work with a big agency but they wanted to work with someone 1-1 to make sure that they were also learning from the expertise of expert.

🚀 The Solution

✅ Helped the company to create a content strategy for targeting topics that have a direct relevance to their business model